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Pinnacle Cart Version 3.7.2

  • 8-Step Quick Start Guide
  • Easy-to-understand, web-based administration
  • Bulk loading feature that imports products from any database or text file
    New FeaturesImport products, images, attributes and more.
  • FREE professionally designed store templates
    New FeaturesWe are constantly updating our offering of free templates. You can access them instantly though the control panel area of the application.
  • FREE domain transfer assistance
  • Web-based or downloadable help manual with images, video tutorials, knowledge base, discussion boards and more.
  • Single or batch image uploads


  • Switch between Horizontal and Vertical navigation
    New FeaturesNow you can switch between horizontal (across the top) and vertical (on the side) navigation for your storefront, or use both. Additionally, you can change the colors and select different functionality for each. This allows you to better manage the layout of your store and change presentation and customer experience easily.
  • CSS / XHTML tableless design
  • W3C / XHTML compliant templates
  • Easy to integrate with your existing design
  • Drag-and-drop layout design feature
  • "Design Mode" allows you to create a professional looking storefront without programming experience
  • Edit both CSS and HTML via your browser
  • Upload logo feature
  • Upload home page image
  • Ability to select from over 30 different button styles
  • Create your own buttons and headers and upload them via the control panel
  • Over 100 box headers available
  • Ability to change layout, width and much more with a click of the button
  • Templates are Dreamweaver compatible
  • Our "Catalog View" manager allows you to select a two-column, three-column, thumbnail double, thumbnail single or text view
  • Adjust boxes, add boxes and create advertising areas
  • Ability to add your own custom header and footer to the site
  • Upload YouTube videos, flash presentations and other multimedia files
  • Ability to create an unlimited number of additional pages
  • Supports the ability to add items to the cart from pages outside the cart application

Image Management

  • Supports image magnify, zoom, lightbox and enlarge
    New FeaturesImage Zoom is a JavaScript tool that allows your customers to view your product images in incredible detail. The user does not need to click anything - they just move their mouse over the image to see every detail of your product.
  • Unlimited number of secondary images
  • Image tags for better Search Engine Optimization (SEO)
  • Upload images via the bulk image loader or FTP
  • Generates thumbnails and catalog page images automatically
  • Ability to resize images on the fly
  • Change image style globally or at the product level
  • Control image placement on product and catalog pages
  • Create photo galleries
  • Display / hide images with a mouse click

Search Engine Optimization

  • Cutting-edge search engine optimization
  • Flat URL generation (
    New FeaturesNo more long and confusing database URL's that search engines can't index. Pinnacle Cart flat URL tool helps search engines locate your site and better understand your products.
  • Ability to create your own URL structure (
  • Manage all URL's at the category, product and page level.
    New FeaturesNot only can you designate the stucture of the URL (Category/Product.html) but you can change the URL at the page level. This includes both category and product URL's. This feature gives you complete control over all URL's in the application.
  • If you're moving from a different application, you can change the URL's to match the old URL's.
  • Meta keyword, title and description for each product page
  • Meta keyword, title and description for each category page
  • Meta keyword and description for home page and all pages created via the control panel
  • Upload / create robot.txt file
  • Ability to generate meta tags based on product descriptions
  • Ability to modify HTML or CSS via browser
  • Automatically generated site map
  • Generates XML site map for Google Base
  • Valid WC3 template design
  • Image ALT tags
  • Design generates very lightweight, 100% HTML page without CSS or PHP coding
  • Creates "breadcrumb" navigation
  • Search-engine-friendly architecture
  • Ability to upload customized HTML pages to assist in search engine positioning

Product Merchandising

  • Sell both physical and digital products along with services
  • Application will create "ghost" URL which hides the actual location of the product and is emailed to the customer once the sales is complete
  • Control the number of times a digital product is downloaded
  • Sell any kind of digital products including pdf's, videos, music files, etc.
  • Sell Gift Certificates
  • Create custom fields (allow customer to input text)
  • Create drop down selections, check boxes and more on product pages
  • Provide discounts based on number of items ordered (quantity discounts)
  • Product Reviews
  • "Call for pricing" and "catalog only" mode supported
  • Import products, images, attributes and more
  • Customers who bought "x" also bought these products in the checkout areas.
  • Supports discount / coupon codes globally and at product level
  • Price-based discounting
  • Supports full product descriptions with HTML and product summaries
  • Create attributes (size, color, etc) and manage price, weight, inventory and SKU based on attribute
  • Supports UPC and SKU numbers
  • Create and assign manufacturers
  • Ability to control the product image size on both product and catalog pages
  • Recommended products
  • "Tell a Friend" feature
  • Create "Buy x, Get y Free" discounts
  • Best Sellers area
  • Advanced product search capabilities
  • Supports gift messaging
  • Export products to Google Base,, and more
  • Compatible with iDevAffiliate and other third-party affiliate programs including Linkshare, ShareASale, ClixGalore, Commission Junction and more
  • RSS product feeds

Wholesale / Drop Shipping

  • Supports up to three different levels of wholesalers (Customer Groups)
  • Allows you to set wholesale pricing by product or as percentage of retail price
  • Apply different tax rates for wholesalers and/or make their purchases tax free
  • Unlimited drop ship locations
  • Allows you to control how and when the drop shipper is notified of an order
  • Separates drop shipping products from other products in the order.
  • Edit email notifications to drop shippers
  • Ability to assign drop shippers at the product level
  • Supports case pack / inter pack pricing
  • Collects Tax ID, EIN or any custom information you require

Customer Management

  • "My Account" area allows customer to view previous orders, status and shipping tracking information
  • Customer address book
  • Allows customers to create Wish Lists
  • Send product newsletters to your customers
  • Send product update notifications to your customers
  • Saved Cart feature allows customers to save multiple carts allowing later purchase
  • Automated emails when customer creates order and order is shipped
  • One-Page Checkout - fastest checkout available in the industry
  • Ability to create custom fields during registration / checkout for collecting Tax ID numbers, referral or any other additional customer information
  • Guest Checkout - allows customers to checkout without creating an account
  • Supports backorders
  • Full customer reporting
  • Hide product pricing to all but registered customers
  • Ability to create Customer Groups and modify pricing by group globally and at the product level.
  • Assign customers to different Group levels
  • Search by last name, username, phone number, email or company

Inventory Tracking

  • Product-level inventory tracking
  • Attribute-level inventory tracking
    New FeaturesThis feature allows you to track inventory at the attribute level where only defined combinations are tracked, or track inventory at attribute level and sell only defined combinations. This gives you greater control over how your products are sold and tracked.
  • Set "low stock" notifications by product
  • If inventory goes to zero, you have the ability to remove product from catalog or show "out of stock" message
  • Control when inventory is removed (at purchase or order complete )
  • Completely automated inventory control
  • Two-way sync with desktop order management products like Webgility, Store Manager and more.

Payment / Shipping Options

  • Ability to accept credit cards on-line
  • Take orders by phone, fax, mail or without credit cards (off-line payments)
  • Ability to make payment page secure or entire checkout process
  • Payment Gateways Include
    • PayPal
    • PayPal Pro
    • Payflow Pro
    • Payflow Link
    • PayPal Express Checkout
    • Fast Transact
    • NetBilling
    • ProtX
    • Intuit
    • DataCash
    • Echo Inc
    • Worldpay
    • First Data Global Gateway (formerly Linkpoint)
    • NTPNow
    • Shift4
    • PSiGate
    • ViaKLIX
    • Transaction Central
    • Moneris
    • WorldPay
    • USAepay
    • Pay Junction
    • eProcessing Network
    • Money Bookers
    • Amazon Payments
    • QuickBooks™ Merchant Services
    • Google™ Checkout
    • 2Checkout
    • HSBC
  • Click here for all supported gateways
  • Support 3-D Secure, Verified by Visa (VbV) and MasterCard SecureCode (MCSC) via CardinalCommerce
    New FeaturesCardinalCommerce Corporation is the global leader in enabling authenticated payments, secure transactions and alternative payment brands for both eCommerce and mobile commerce.
  • Supports eChecks (
  • Ability to store credit card information for off-line processing
  • Ability to accept payments via telephone, mail, fax
  • Ability to set unlimited custom payment methods
  • Export data to QuickBooks™, Peachtree™ or other accounting programs
  • Sell in multiple currencies
  • Real-time shipping quotes from USPS, UPS, FED-EX and Canada Post
  • Mark-up or discount rates from real-time shippers
  • Prints USPS shipping labels
  • Set custom handling fees
  • Create custom shipping methods
  • Create custom shipping costs by weight, quantity, region and more
  • Offer free shipping
  • Offer product specific shipping pricing
  • Ability to restrict shipping based on country or state / providence
  • Manage shipping rates based on country and shipping method
  • International shipping supported
  • Quick "estimated shipping" calculation - Customer can quickly estimate shipping based on zip code before checking out.
  • Provides customer with the option of selecting from multiple methods from multiple shipping providers


  • Advanced or simple tax features
  • Configure state-based tax
  • Configure country-based tax
  • Provides you the ability to sell internationally and apply international tax rates
  • Supports advanced tax structures including VAT, Canada, USA, product and/or category tax and more
  • Ability to include tax with price (VAT)
  • Set-up an unlimited number of tax structures and rules
  • Query sales tax by date
    New FeaturesVery helpful at income tax time.
  • Assign tax rates to individual products

Product & Category Management

  • Unlimited number of products and categories
  • Unlimited sub-categories
  • Layered navigation allows customers to sort products based on price, manufacturer, category or product feature
  • Ability to control product and category order
  • Add text or images to category pages
  • Export products to Google Base
  • Ability to duplicate products
  • Show retail, wholesale and sale prices based on the product
  • Supports both detailed and summary descriptions by product
  • Add "On-Sale" image to the product
  • Ability to control products appearing on the home page
  • Create "New Items" page
  • Select from a number of different product / catalog page layouts with the ability to change layout
  • Supports tax exempt products
  • Product cost
    New FeaturesVery useful feature that provides insight into the profitability of a product.
  • Ability to allow only logged in customers to view pricing
  • Use HTML in product descriptions
  • Products can reside in multiple categories
  • Ability to change product / category order
  • Enable / Disable products
  • Supports manufacturers
  • Upload a manufacturer's logo which can displayed on the product page
  • Manage sale pricing
  • Supports minimum / maximum quantity in order by product
  • Create multiple pricing levels
  • Supports downloadable (digital) products
    New FeaturesThe cart creates "ghost" URL's for each purchase to protect the actual location of the product. Manage the number of times the item is downloaded.
  • Manage products in bulk using Microsoft Excel® / CSV
  • Import / export products using CSV format
  • Ability to control "add to cart" process
    New FeaturesWhen item is added to the cart, you can decide to keep them on the product page or direct them to the cart page.

Order Management

  • Ability to "status" orders
  • Add / edit / delete orders
  • Displays both order and payment status to assist with order processing
  • Bulk edit orders
  • Notifies customer when order is shipped
  • Integrates with Stone Edge Order Manager, Atandra T-Hub and Webgility eCommerce Connector to assist with order processing
  • Add shipping tracking numbers to orders
  • View abandonded orders
  • Ability to add notes to an order
  • Print packing slips and invoices
  • Set starting order number
    New FeaturesSet the starting order number and the cart will that as the starting point. Great for stores just starting out.
  • Abililty to bulk status orders
  • Backorder / pre-order feature

Content Management

  • Add additional pages directly from the control panel ( Contact Us, About Us, Return Policies, etc)
  • Easy to use WYSIWYG editor allows you to completely manage the appearance of your pages
  • All additional pages are SEO-friendly
  • "Closed Store" feature
  • Testimonials
    New FeaturesAllow your customers to submit testimonials ( fully moderated with edit / delete functions ) or submit your own.
  • "New Items" feature
  • Easily add areas for promotions, banners or even Google Ads.
  • Ability to edit all emails sent out by the cart


  • Hosted cart is PCI compliant
    New FeaturesWhile Pinnacle Cart is fully compliant, your shopping cart is just one of the links in the PCI compliance chain and you will need to complete all necessary steps to achieve PCI compliance.
  • PA DSS certified
    New FeaturesIf you are accepting credit cards on your site you must be on a PA-DSS certificated application by July 2010 or risk additional merchant fees or cancellation of your merchant account. Pinnacle Cart is one of the only e-commerce applications to have become certified. For more information, click here.
  • Allows for database and application to be separated
  • Allows you to designate an IP address allowing access to the admin area
  • Locks out administrators after too many failed attempts
    New FeaturesPrevent potential hackers from using automated scripts to figure out your passwords.
  • Ability to unlock adminstrators accounts through the control panel
  • Tracks and logs all actions within the control panel area by user
  • Uses compliant OPEN SSL encryption to store credit cards (if activated)
  • Lock out visitors after too many failed transactions
    New FeaturesThis feature prevents BOTs from using your store to validate fraudulent credit cards saving you money and potential chargebacks.
  • Secure control panel access
  • Full support of SSL protocals

Checkout / Registration

  • Select between One-Page Checkout and traditional checkout
  • Ability to complete orders without registering (Guest Checkout)
  • Allow customers to decide if they want to create an account
  • Set minimum number of items or amount
  • Set order numbers
  • Mandate users to agree to Terms and Conditions
  • Ability to enable Suggested Products feature on cart page
  • Create custom fields throughout the entire checkout process (ex. How did you hear about us?)
    New FeaturesCreate text boxes, check boxes, drop-down selections and more to collect additional information about your customer.
  • Ability to control which fields are required / optional

Reporting / Business Analytics

  • Seamlessly integrates with Google Analytics and Google Adwords tracking tools
    New FeaturesGoogle Analytics is the enterprise-class web analytics solution that gives you rich insights into your website traffic and marketing effectiveness. Our deep intergration allows you to measure the success of your display, search, Ad Words, new media and offline advertising efforts.
  • Chart visitors / hosts / revenue by month
  • Creates the following reports based on date
  • Top viewed products
  • Top viewed categories
  • Top orders by product
  • Top referring sites
  • Top sales by customer
  • Consolidated orders by date
  • Individual orders by date
  • Promo codes
  • Payment types
  • Taxes collected
  • Site profit


  • Create unlimited administrator accounts
  • Restrict access to particular features by administrator
    New FeaturesTwelve administrative features that can be accessed or blocked by administrator.
  • Control which e-mails are received by administrators
  • Locks out administrators on too many failed attempts
  • Change password reminder
    New FeaturesAllows you to stay in compliance with PCI regulations.
  • File Manager allows you to edit templates from the control panel

Currency / Language

  • Complete multi-currency support
  • Control currency symbol, decimal placement and presentation
  • Control weight (American or metric)
  • Control measurements (inches, feet, centimeters)
  • Set-up custom exchange rates
  • Allows customers to view in their currency, but transact in yours.
  • Ability to add / edit / delete language templates
  • Ability to add / edit / delete countries, states, providences or regions

Marketing and Promotions

  • Drift Marketing
    New FeaturesProvide incentives to customers who abandon their checkout process at selected time intervals. This system is designed to remarket to customers who become distracted or leave your store with items in their cart. Set up as many campaigns as you want and get your customers to return to the store and complete their order.
  • Integration with MailChimp
    New FeaturesSend out newsletters and emails through MailChimp, the leader in email marketing. Once activated your list is automatically synchronized to reflect new users, opt-outs and other actions generated by your storefront. We've also added the tracking necessary for the MailChimp E-Commerce 360 Plugin. All conversion (sales) data will be passed back to MailChimp giving you a clear understanding of the effectiveness of your campaigns. With full tracking and reporting, beautifully designed templates, subscriber management tools, backlist management, geographical targeting and more, we know our integration with MailChimp will take your outbound marketing efforts to new levels. Best of all it's VERY easy to use.
  • "Products you may like" tool
    New FeaturesIn line with our continued effort to increase sales for your store, we've added in an optional feature that automatically recommends other products to your customers based on the categories they have been viewing.
  • Ability to create date-driven promotional (discount) codes
  • Global or product level promotional codes
  • Recommended Products
  • Create Product Families
    New FeaturesThis feature allows you to create recommended Product Groups and assign them to products.
  • Bulk discounts by product
  • Free shipping based on amount purchased
  • Customers who bought "x" also bought "y"
  • Buy x, get y free
    New FeaturesThis feature can also be used for Product Groups.
  • Newsletter tool
  • Product Updates email
    New FeaturesAuto-generates an updated product list based on date to send out to your clients.
  • Manages bounced emails
  • RSS product feeds
  • Export products to .csv file for exporting to other sites
  • Product API
    New FeaturesOur product API is very useful for developers that may want to query products out of the database.
  • Gift certificates
  • New Items page
  • Hot Deal feature
  • Brand (manufacturer) landing pages
  • Top selling products
  • FREE Live Chat software
  • Seamless integration with iDevAffiliate or any other affiliate software
  • Create discounts based on amount purchased
  • Product Reviews
    New FeaturesThis feature allows you to edit/moderate/delete submitted reviews.
  • Export email list to other programs
  • Global sale prices (example - 10% off entire store)

Import / Export

  • Export products to eBay, Amazon, Yahoo, Google Product Search, PriceGrabber, Shopzilla, NextTag, Goshopping and others
  • Import both products and categories using our flexible bulk product loader
  • Manage import rules
  • Overwrite existing data
  • Add new / keep existing data
  • Clear existing / add new
  • Update existing products only
  • Bulk load images through the control panel or via FTP
    New FeaturesPinnacle Cart uses the image name to match the image to the product ID. Once the match is made, it will create the main image and thumbnail based on your settings.
  • Export orders / products / users
  • Select the fields you want to export
  • Back-up / restore cart from the control panel (hosted carts only)
  • Database management tool allows you to clear log files and more
  • Exported data is "normalized" for importing into other applications including QuickBooks, Peachtree, MYOB, etc
  • Seamless integration with Store Manager, Stone Edge Order Manager and Webgility eCommerce Connector
  • Base API allows you to export orders / customers / products in XML format

Product Attributes

  • Gives you the ability to sell items like computers, shirts or other items that contain options
  • Create unlimited product attributes (options)
  • Add or subtract pricing based on attribute selection
  • Add or subtract pricing weight based on attribute selection
  • Instantly adjusts price based on selection
  • Control inventory by attributes
  • Track administrator-defined combinations
  • Sell only administrator-defined combinations
  • Ability to disable specific product attribute combinations
  • Create a unique SKU based on attribute combination
  • Create global attributes that can be assigned to products or categories
    New FeaturesSave time by creating a global attribute (product options) and assigning it to a specific product or category.
  • Display attributes on cart page, invoice and on order
  • Receive "low stock" warnings based on attribute combinations
  • Ability to remove attributes instantly
  • Create drop-down, radio buttons, text or text fields for attributes
  • Assign priority to attributes