Step 2: Don't Do It Yourself

This is the most common mistake, and it's an easy one to make. All you have to do is stop in at the local office supply store and pick up a $100 program that builds websites, right? Sure. But unless you have the programming skills, the time, the design experience, know how to optimize graphics for efficient downloading, how to load your site to your web host's servers…well, you're going to end up with a site that looks like it was built with a $100 program. And such a website does not impress people anymore, especially when they're used to seeing professional websites built by companies like WebMD and

Furthermore, the cost of doing-it-yourself is not just the $100 you spent on the program. You also have to consider the time you spent learning the program and putting together the site. When you add the hassle…well, you've spent more in the neighborhood of $1500 to $2000 on your site. It would take 40-75 hours to build, plus 10 hours of maintenance a month. How much is your time worth?

The most important issue is the appearance of your site. Ask yourself this question: which of the following sites would you rather have represent your company?

Amateur Site:

Professional Site:

Step 3: Update your site monthly or as frequently as necessary