Step 5: Don't Keep it a Secret
Another common mistake: you build a site, but then don't let anybody know about it. How
many people build a website, and then send out a press release to all the local
media, send a letter to all their costumers, post a sign in the reception area,
and add the web address to their letterhead and business cards? Very, very few.
you spend the money on a website, but then don't do everything possible to drive
traffic to it…well, you might as well just throw your money away.
6: Submit Your Site to the
Search Engines Every Month